The result of the 2022 Gujarat Assembly elections has been declared. Under Narendra Modi’s leadership, the Bharatiya Janata Party (BJP) achieved a historic victory with 156 seats, which they won from almost every region of the state. The party won in many constituencies located in the regions dominated by tribals, Dalits, labourers, and various marginal communities and in the cosmopolitan cities which are dominated by the middle class. Most political analysts agree that the BJP got votes from various social communities across all castes. With these results, one can easily see the saffron in tribal zones, religious sites, and the cities of factories and dhandhas (work).

The cause of the BJP’s historic victory in Gujarat is certainly the magical impact of ‘Brand Modi’, the trust capital which lies in it, his lively connect with the public and his emerging iconic symbol which represents Gujarati pride. All these factors create an emotional texturing of multiple connections with the people. In a few decades of being a party of power, the BJP has also created a huge beneficiary group through its developmental projects and initiatives. The BJP has not only formed a huge group of beneficiaries but has transformed it into a community. This beneficiary community is slowly evolving a consciousness within itself that electorally votes for the party beyond caste and class. This community has slowly emerged as a strong electoral base for the BJP and contributes to the continuous victories in various states.